The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Omnicom Media Group
Client
Title
Category
Award
Points
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + PHD + O Positive
Client: Uber Eats
Category: Best of Creative Effectiveness
Points: 45.00
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + PHD + O Positive
Client: Uber Eats
Category: Creative Effectiveness / Technology Software - Internet / Telecommunications / Software & Apps
Points: 22.50
Haven
Agency: Leo Australia / Sydney + Le Polish Bureau / Poland + OMD / Sydney + Hogarth / Sydney
Client: Suncorp Insurance
Category: Creative Use of Data
Points: 22.50
Haven
Agency: Leo Australia / Sydney + Le Polish Bureau / Poland + OMD / Sydney + Hogarth / Sydney
Client: Suncorp Insurance
Category: Data-Driven Personalization
Points: 22.50
Potty-tunities
Agency: Grey / New York + Georgia Pacific / Atlanta, GA + OMD / New York + Burson / New York
Client: Angel Soft
Category: Innovation / Use of Media in Direct Marketing
Points: 22.50
Solving Everyday Design Dramas
Agency: Canva + OMD UK + Stink Studios
Client: Canva
Category: Out of Home
Points: 21.00
If You Can Take It, It's Yours
Agency: Howatson+Company + Selleys + IPG Mediabrands / Sydney + Scoundrel / Sydney
Client: Selleys - Dulux Group
Category: Print & Out of Home
Points: 21.00
TikTok Currency
Agency: NoA | Bob the Robot / Helsinki + Verkkokauppa.com + OMG Finland / Helsinki + Pictures Helsinki / Helsinki
Client: Verkkokauppa.com
Category: Community Engagement
Points: 4.50
Haven
Agency: Leo Australia / Sydney + OMD / Sydney + Hogarth / Sydney + Le Polish Bureau / Poland
Client: Suncorp Insurance
Category: Data for Good
Points: 4.50
If You Can Take It, It's Yours
Agency: Howatson+Company + Selleys + IPG Mediabrands / Sydney + Scoundrel / Sydney
Client: Selleys - Dulux Group
Category: Direct Marketing
Points: 3.00
If You Can Take It, It's Yours
Agency: Howatson+Company + Selleys + IPG Mediabrands / Sydney + Scoundrel / Sydney
Client: Selleys - Dulux Group
Category: Experiential / Immersive / Events
Points: 3.00
The Ad that could only be seen on SBS
Agency: Droga5 ANZ, part of Accenture Song / Sydney + Hearts and Science / Sydney + Massive Music / Sydney + The Sweetshop / Sydney
Client: Special Broadcasting Service (SBS)
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 1.50
TikTok Currency
Agency: NoA | Bob the Robot / Helsinki + Verkkokauppa.com + OMG Finland / Helsinki + Pictures Helsinki / Helsinki
Client: Verkkokauppa.com
Category: Community Activation
Points: 1.50
EstibADores
Agency: Circus Grey / Lima + Mibanco / Lima + OMD / Lima + Rebeca / Lima
Client: Mibanco
Category: Innovation / Use of Media in Experiential & Immersive
Points: 1.50
TikTok Currency
Agency: NoA | Bob the Robot / Helsinki + Verkkokauppa.com + OMG Finland / Helsinki + Pictures Helsinki / Helsinki
Client: Verkkokauppa.com
Category: Best Use of TikTok
Points: 1.50
The Ad that could only be seen on SBS
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop / Sydney + Arc Edit / Sydney + Hearts and Science / Sydney
Client: Special Broadcasting Service (SBS)
Category: Innovation / Use of Media in Film
Points: 1.50
Haven
Agency: Leo Australia / Sydney + OMD / Sydney + Hogarth / Sydney + Le Polish Bureau / Poland
Client: Suncorp Insurance
Category: Green Pencil
Points: 1.50
There are drivers in your area - Holiday
Agency: Mother / London + MJZ / London + PHD + King Lear
Client: Uber
Category: Music Adaptation / Song
Points: 1.50
TikTok Currency
Agency: NoA | Bob the Robot / Helsinki + Verkkokauppa.com + OMG Finland / Helsinki + Pictures Helsinki / Helsinki
Client: Verkkokauppa.com
Category: Social Media Stunts & Activations
Points: 1.50
Audi TikTok Test Drive
Agency: Ogilvy South Africa + PHD Media / Johannesburg
Client: Audi South Africa
Category: Best Use of TikTok
Points: 1.50
Client:
Uber Eats
Title:
Football is for Food
Category:
Best of Creative Effectiveness
Award:
2026 Creative Effectiveness Best of Discipline Pencil
Points:
45.00
Client:
Uber Eats
Title:
Football is for Food
Category:
Creative Effectiveness / Technology Software - Internet / Telecommunications / Software & Apps
Award:
2026 Creative Effectiveness Gold Pencil
Points:
22.50
Client:
Suncorp Insurance
Title:
Haven
Category:
Creative Use of Data
Award:
2026 Creative Use of Technology Gold Pencil
Points:
22.50
Client:
Suncorp Insurance
Title:
Haven
Category:
Data-Driven Personalization
Award:
2026 Creative Use of Data Gold Pencil
Points:
22.50
Client:
Angel Soft
Title:
Potty-tunities
Category:
Innovation / Use of Media in Direct Marketing
Award:
2026 Direct Marketing Gold Pencil
Points:
22.50
Client:
Canva
Title:
Solving Everyday Design Dramas
Category:
Out of Home
Award:
2026 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
Selleys - Dulux Group
Title:
If You Can Take It, It's Yours
Category:
Print & Out of Home
Award:
2026 The Indies Silver Pencil
Points:
21.00
Client:
Verkkokauppa.com
Title:
TikTok Currency
Category:
Community Engagement
Award:
2026 Social Media Bronze Pencil
Points:
4.50
Client:
Suncorp Insurance
Title:
Haven
Category:
Data for Good
Award:
2026 Creative Use of Data Bronze Pencil
Points:
4.50
Client:
Selleys - Dulux Group
Title:
If You Can Take It, It's Yours
Category:
Direct Marketing
Award:
2026 The Indies Merit Award
Points:
3.00
Client:
Selleys - Dulux Group
Title:
If You Can Take It, It's Yours
Category:
Experiential / Immersive / Events
Award:
2026 The Indies Merit Award
Points:
3.00
Client:
Special Broadcasting Service (SBS)
Title:
The Ad that could only be seen on SBS
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
1.50
Client:
Verkkokauppa.com
Title:
TikTok Currency
Category:
Community Activation
Award:
2026 Creator Content Merit Award
Points:
1.50
Client:
Mibanco
Title:
EstibADores
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2026 Experiential & Immersive Merit Award
Points:
1.50
Client:
Verkkokauppa.com
Title:
TikTok Currency
Category:
Best Use of TikTok
Award:
2026 Social Media Merit Award
Points:
1.50
Client:
Special Broadcasting Service (SBS)
Title:
The Ad that could only be seen on SBS
Category:
Innovation / Use of Media in Film
Award:
2026 Film & Video Merit Award
Points:
1.50
Client:
Suncorp Insurance
Title:
Haven
Category:
Green Pencil
Award:
2026 Green Pencil Merit Award
Points:
1.50
Client:
Uber
Title:
There are drivers in your area - Holiday
Category:
Music Adaptation / Song
Award:
2026 Music & Sound Craft Merit Award
Points:
1.50
Client:
Verkkokauppa.com
Title:
TikTok Currency
Category:
Social Media Stunts & Activations
Award:
2026 Social Media Merit Award
Points:
1.50